subject marketing concept

question 16

question 17

question 18

question 19

question 20

16. The rule of three in pricing (price lining) is: a. b. use of an odd number of price points is preferred to an even number. a type of prestige pricing. the use of odd-even numbers. the use of prices ending in 5,7 and 9. use of three price points to facilitate purchasing intentions. I 17. Companies seek to avoid price competition by: a. b. a cooperative strategy signalling bundling all of the above none of the above d. e. 18. Which of the following is not a type of retail organization: a. C. d. corporate chain voluntary chain retail cooperative franchise organization wholesalers I 19. The following are categories of advertising objectives except: od od o O direct advertising comparative advertising informative advertising persuasive advertising reminder advertising I 20. The best advertising media to use for local (say grocery specials) coverage is: a. do do radio digital and social media newspapers television outdoor