Question: subject ---- Marketing Promotion Case study ----- Gateway: Searching for the Right Advertising Agency Detailed explanation or answer Ques. Discuss how Gateways frequent agency switching

subject ---- Marketing Promotion

Case study ----- Gateway: Searching for the Right Advertising Agency

Detailed explanation or answer

Ques. Discuss how Gateways frequent agency switching has affected the companys branding and positioning efforts. What recommendations would you make to Gateway management regarding its agency switching and its impact on the company?

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