Subject: Organizational Behaviour

Section C (50 marks) Answer ALL questions Change And Innovation Apple's iPod and iTunes revolutionised the music industry, but Apple has some stiff competition looming on the horizon Spotify seemed to come out of nowhere to land at Number 15 on Fast Company's list of "The World's Most Innovative Companies 2010". Spotify continues to add innovative features, such as one that allows integration with Facebook and Twitter, that could make Spotify the music service to beat. Winning companies are continually innovating in both large and small ways. Google runs 50 to 200 online experiments at any given time. The company intentionally puts out imperfect or unfinished products to test the response and get ideas for how to perfect them. Chinese car and battery manufacturer BYD Auto beat other automakers to market the first plug-in hybrid and is likely to do the same with its all-electric full-size E6. General Electric developed a pocket- size ultrasound device that lets primary care doctors make diagnoses on site that once required referral to a specialist. If companies don't successfully change and innovate they die. Consider LEGO Group, the Swedish company known for its brightly coloured toy bricks, which was near bankruptcy in 2004 but has since become one of the most successful companies in the toy industry by responding to changes in how kids play. LEGO has introduced video games, a virtual reality system, and toys and games tied to popular Hollywood movies. Adapted from Daft (2012) Cengage Learning 1. Discuss any TWO reasons why 'If companies don't successfully change and innovate they [10 marks] die. 2. Evaluate whether the article above is an example of Calm Waters Change or "White-water Rapids Change". Provide justifications for your answer. [20 marks] 3. Use any ONE leadership model concept to evaluate it as a suitable leadership approach to leading and managing organisational change. Provide justifications for your answer. [20 marks] Total 50 marks