Subject: Quantitative Methods and Business Research Methodology

QUESTION 2 Based on the design you have chosen in question 1.4 above, discuss the methodology you would follow with regard to the following:

2.1 Sampling Methodology: Briefly discuss the sampling methodology that you would use for the proposed study by answering the following questions:

2.1.1 Identify the target population for the proposed study.

2.1.2 State whether you would use a probability or non-probability sampling strategy.

2.1.3 Select a method of sampling for the proposed study, and explain why the selected method is appropriate for the proposed study.

2.2 Method of Data Collection: Briefly discuss your approach to data collection for the proposed study by answering the following questions:

2.2.1 Propose a data collection instrument and/or method for the study and provide a rationale for choosing that particular data collection method.

2.2.2 What would inform the content of the proposed data collection instrument?

2.3 Method of Data Analysis: Briefly discuss your approach to data analysis for the proposed study by answering the following question:

2.3.1 Briefly discuss what methods of data analysis would be used in your study (NOTE: you are required to specify and explain the methods of analysis that you would employ for each one of the first three (3) research questions of the proposed study).