Subject: Strategic management

(only answer question 5)

1. With reference to the PESTEL framework discussed in Thompson et al. (2022), conduct an analysis of Boeings macro-environment. Based on your analysis, critically discuss which factor(s) have emerged as important trends that should shape Boeings strategy into the future.

2. With reference to SWOT framework as discussed in Thompson et a. (2022), identify the major elements of SWOT for Boeing 737 MAX. Based on the SWOT analysis, what conclusions do you draw and what should Boeings senior management and leadership do to improve Boeing 737 MAX and the companys strategy in general?

3. With reference to Porters five generic competitive strategies (Thompson et al. 2022), which of the five generic strategies best describes Boeings strategy and why? Discuss what the company does to make sure its strategy works. Analyse the sustainability of the companys strategy.

4. Based on the five components of a socially responsible strategy as shown in Thompson et al. (2022), critically evaluate if Boeings strategy is socially responsible and what strategic issues the company faces with respect to its CSR strategy.

5. Based on your responses to Questions 1-4, what major strategic issues need the attention of Boeings senior management and leadership, and what recommendations would you make to them?