Subject: Strategic Management

Question: "Hypercompetition is a situation in which there is a high degree of competition among companies in a rapidly changing market, where it is easy to enter a new market so that it is not possible for one company to keep a competitive advantage over a long time." Explain in detail the FOUR (4) arenas of competition with appropriate examples. You should use different company or firm that operates in Malaysia for each arena as examples. The FOUR (4) arenas are:

Hypercompetition Arena 1 - Cost-Quality Advantages;

Hypercompetition Arena 2 - Timing and Know-How advantages;

Hypercompetition Arena 3 - Strongholds from erecting entry barriers

Hypercompetition Arena 4 - Deep Pockets