Subject: Strategic Management

Topic: PESTLE ANALYSIS

Read carefully.

Cre.ate a PESTLE ANALYSIS BASE on the photo below (Opportunities & Threats).

Please put title so i won't get lost.

The more the better but at least 2 each.

(Political, Economic, Sociological, Technological, Legal and Environmental)

OPPORTUNITIES Sociai media assistance Coffee businesses provide beautiful environments that encourage customers to love coffee. Having coffee is a trend tip that most people desire to experiment on social media. One by one, the Influence of drinking coffee as a trend gains ground. Product Development One important ongoing trend in this industry is introducing new product lines. Many companies have developed specialty coffees for example. Some of these brands include additives widely perceived as healthy foods, including mushrooms, fruits, spices, algae, or other ingredients. The proliferation of new coffee blends contributes to variety in this industry. Availability of quality coffee beans and other ingredients at an affordabie price Suppliers are an essential part of keeping your business running. They are important when reflecting on costs, product quality and on time delivery to satisfy the end consumers. Ingredients needed to make coffee could be imported from countries like Indonesia which supply best quality coffee beans at a reasonable price. Rapid growth and expansion of the coffee market Through the researches during the past years, it is revealed that the market demand for coffee is very high. So this will show a drastic growth and an expansion in the coffee market in the future as well. TH REATS Changes in consumer preferences towards instant products There are always new drinks being introduced to the market and this can be harmful to the industry since it only relies on coffee products. Tea, for instance, is currently being introduced in stores. To replace coffee, they are developing other beverages including caffeine-free milkshakes and several kinds of soy beverages. Economic impact: becomes a iuxury than a need The commodities that people purchase regardless of their income or wealth are known as need goods or need expenses. Luxury items are the reverse of these. Downturns in the economy and shifting consumer priorities can affect consumer spending, which can lead consumers to see coffee as a luxury rather than a need. Meeting High Production Demands One of the biggest challenges facing the coffee industry is meeting surging global demand during the coming decades. This concern also implicates equitable issues in agricultural production. Analysts project the demand for these beverages will surge sharply in Asia during the next decade. Demographic analyses in India and China, in particular, indicate a large deveioping potential market with the rise of prosperous middle-class consumers. Addressing Ongoing Sustainabiiity Concerns Another important issue for which solutions remain unclear concerns the need to create sustainability for coffee production. This issue currently proves most significant concerning coffee. Since coffee plants will grow only within specific environmental and climatic conditions, changes caused by Global Warming may conceivably disrupt global markets for these hmroranpq qhnrtlu