Question: Submit a brief proposal, not more than 750 words, describing a company or organization for which you would like to develop a marketing plan, for

Submit a brief proposal, not more than 750 words, describing a company or organization for which you would like to develop a marketing plan, for your portfolio project, and indicating a new offering for this company, that the plan will support. Your proposal must: Describe the company and the current portfolio of brands (products/services) Briefly describe the intended market segment that will be targeted and the need that will be fulfilled Establish the strategic fit between this target, product/service and the company, in relation to the company's established competitive advantage Identify the competition - competing companies and substitute products

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