Submita PPT presentation and accompanying script in the Notes section of eachslide. Be sure to fully address the following in approximately 4 slides, excluding references:

Incorporating Product and Service Innovation

• Analyze how marketing strategy development is shaped by influencers.
• Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influencing.
• To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following:
  • Describe the organization (including what type of company it is, what sector/industry it is in, et cetera).
  • Provide specific examples of how the organization employs (or employed) creativity and innovation through the use of social media influence in its business practices.