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Prepare a Business Plan for your athletic footwear company.

The goal of every business is to generate income that will exceed its expenses. Following this philosophy, the business plan becomes the company$$s guide or roadmap for success. The business plan is a formal document that describes the company and the methods the company will employ to achieve its vision, goals and financial objectives.

It begins with an introduction, then describes the company$$s form $($corporation$,$ LLC$,$ etc.$),$ its management, where it operates, what the business does, a description of the industry, market competition, marketing strategy, a brief description of the company$$s finances, and any special skills and abilities available or needed to perform the business objective.

Write your business plan, sba.gov