Submit your individual marketing plan and commitment of what YOU specifically will be doing to market the
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Submit your individual marketing plan and commitment of what YOU specifically will be doing to market the #FIU BISTRO. A good plan should have the following components:
- Specific commitments on realistic actions
- Dates and calendar of when these actions will take place
- Your primary focus should be on Promotion/Advertising(of the traditional 4 Ps)----The other 3 Ps...product(menu), the price, and place are well established.
- Identify your target audience for each activity along with your specific strategy
- When you think of strategy, what are you trying to accomplish? Brand awareness? Drive more repeat guests? Drive new guests?Improve quality perception? Improve safety perception?
- All actions should be items with zero or negligible cost
Related Book For
Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt
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