Subway sales have been declining since 2014. In the US, Subway has closed a number of stores due to over-expansion, outdated operations, and uninspiring menus. In Canada, Subway took a different approach with its "Eat, Fresh, Refresh" campaign designed to restore consumer support for the brand (see attached article). 

How successful do you think this campaign will be? 

Consider the PEST factors that create opportunities and threats and the five forces of competition that shape the attractiveness of an industry. 

Please reference your source material

 https://canadianbusiness.com/strategies/subway-canada-eat-fresh-refresh/