Question: Sugar and Spice is a company that makes basic herbs and spices like salt, pepper, and paprika. The company tries to appeal to everyone under

Sugar and Spice is a company that makes basic herbs and spices like salt, pepper, and paprika. The company tries to appeal to everyone under the assumption that all spice buyers have similar needs and wants. Sugar and Spice is most likely demonstrating a

q,

approach.

Multiple Choice

concentration

differentiated market

multisegment

niche

-

market

total market

Sugar and Spice is a company that makes basic herbs and

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