Suggest a most suitable industry for a new multinational start up in Switzerland during this COVID-19 pandemic situation.

i) Explore the opportunity of starting up such a company and explain in detail what kind of cultural, social, political, economics, legal and technological factors of Switzerland and of the chosen industry could impact the newly establishing start- up company in Switzerland.

ii) the location, demographics, culture, major economic activities of Switzerland, Swiss government and its influence, FDI level, imports/exports and unique competitive advantages of Switzerland in accordance with the chosen industry.

iii) Also include in detail the following

the vision, mission, goals of the new multinational start up and its possible products and/or service details

How would the new organization you are developing contribute to Switzerland economically and socially?

What strategies should the organization choose to incorporate to succeed in Switzerland and expand to others?

Major economic activities, government and its influence, FDI level, imports/exports, unique competitive advantages.

Economic flows in the country (trade, outsourcing, consumer changes in taste, behavior, etc.), Political structure and processes in the country (form of government,

relations with other countries),

Technology flows (Internet access, availability of social media and traditional media, level of technology available in the country impacting industry in general, educational infrastructure), Cultural flows (customs, traditions, languages spoken locally, other cultural traits).