Suggest one product for Hershey's to develop / purchase that has or is likely to have high
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Suggest one product for Hershey's to developpurchase that has or is likely to have high market growth potential but is currently not in their portfolio of brands. Justify your choice. Be realistic as brands with bigger budgets eg Nestle's subbrands are not likely to be sold.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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