Suggest, with explanation, two aspects of thr product mix that you would recommend to Food Innovations LTD
Fantastic news! We've Found the answer you've been seeking!
Question:
Suggest, with explanation, two aspects of thr product mix that you would recommend to Food Innovations LTD to standardize and two aspects that you recommens they adapt to give them a high chance of sucess in canda ?
Transcribed Image Text:
The senior managers of Food Innovations Limited examined their sales results for the last year with mixed feelings. On the good side, the company's spicy sweet and sour orange sauce, their award-winning flagship product, was still very popular among local restaurants, as well as independent jerk chicken and jerk pork vendors across the Caribbean. However, sales had been relatively flat now for four years in a row, despite the implementation of new marketing strategies over the past 24 months. Food Innovations introduced their spicy sweet and sour orange sauce in 2001, under the company's 'Taste of the Caribbean' brand. It was positioned as a delicious, festive, exotic and authentic Caribbean product and was well received in the territory. Sales of the product peaked in 2005, a year after it won the CANCAN Food Award for product innovation in the Caribbean and remained strong for a few more years but started dropping in 2013 and has levelled off since 2015. The Marketing Manager, Paul Greenburn used the opportunity to renew his call for the firm to look to overseas markets for growth. Greenburn supported his call by pointing to the numerous requests received over the years from Jamaicans residing in Canada for the company to make its products available in their country. On the surface, the Marketing Manager's recommendations seemed to make a lot of sense. Around 750,000 Canadians are of Caribbean decent, a large portion of which are of Jamaican background. Most of these people were concentrated in two major Canadian cities, English- speaking Ontario, and French-speaking Quebec. Greenburn's optimism seemed to be well founded. Beside direct calls from West-Indian Canadians for their spicy sweet and sour orange sauce, oranges are a popular fruit among Caribbean people generally. This was in fact one of the reasons the product was so well received in the region and Greenburn felt this would extend overseas. Additionally, a tangerine-like citrus fruit, Clémetine (pronounced 'Cle-men-tin') was very popular among Canadians. It was therefore likely that Food Innovation's citrus-flavoured sauce would be readily accepted in the market. The senior managers of Food Innovations Limited examined their sales results for the last year with mixed feelings. On the good side, the company's spicy sweet and sour orange sauce, their award-winning flagship product, was still very popular among local restaurants, as well as independent jerk chicken and jerk pork vendors across the Caribbean. However, sales had been relatively flat now for four years in a row, despite the implementation of new marketing strategies over the past 24 months. Food Innovations introduced their spicy sweet and sour orange sauce in 2001, under the company's 'Taste of the Caribbean' brand. It was positioned as a delicious, festive, exotic and authentic Caribbean product and was well received in the territory. Sales of the product peaked in 2005, a year after it won the CANCAN Food Award for product innovation in the Caribbean and remained strong for a few more years but started dropping in 2013 and has levelled off since 2015. The Marketing Manager, Paul Greenburn used the opportunity to renew his call for the firm to look to overseas markets for growth. Greenburn supported his call by pointing to the numerous requests received over the years from Jamaicans residing in Canada for the company to make its products available in their country. On the surface, the Marketing Manager's recommendations seemed to make a lot of sense. Around 750,000 Canadians are of Caribbean decent, a large portion of which are of Jamaican background. Most of these people were concentrated in two major Canadian cities, English- speaking Ontario, and French-speaking Quebec. Greenburn's optimism seemed to be well founded. Beside direct calls from West-Indian Canadians for their spicy sweet and sour orange sauce, oranges are a popular fruit among Caribbean people generally. This was in fact one of the reasons the product was so well received in the region and Greenburn felt this would extend overseas. Additionally, a tangerine-like citrus fruit, Clémetine (pronounced 'Cle-men-tin') was very popular among Canadians. It was therefore likely that Food Innovation's citrus-flavoured sauce would be readily accepted in the market.
Expert Answer:
Answer rating: 100% (QA)
NSWER The tste f the rdut r the rdut itself s well s the kging r mrketing f the ... View the full answer
Related Book For
Posted Date:
Students also viewed these economics questions
-
Describe the wireless solutions that you would recommend for the following situations. Some situations may need multiple standards. Explain clearly. (a) A person carries a PDA, laptop, bio-sensors,...
-
State what fiscal policy you would recommend to eliminate the inflationary or recessionary gap in the following scenarios: a. Recessionary gap of $800; mpe = .5. b. Inflationary gap of $1,500; mpe =...
-
Describe what kinds of integrity controls you would recommend to place on all output reports. Why?
-
A strain of E-coli Beu 397-recA441 is placed into a nutrient broth at 30° Celsius and allowed to grow. The data shown in the table are collected. The population is measured in grams and the time...
-
Each year, Business Week publishes information and rankings of master of business administration (MBA) programs. The data file MBA Analysis contains data on several variables for eight reputable MBA...
-
Pal Corporation purchased a 90 percent interest in Sal Corporation on December 31, 2010, for $2,700,000 cash, when Sal had capital stock of $2,000,000 and retained earnings of $500,000. All Sal's...
-
Let \(N\) be a Poisson process. Prove that \(N_{t} t^{-1} ightarrow \lambda\) a.s. when \(t\) goes to infinity.
-
1. Senior Discounts for Movies. Your movie theater charges a single price of $6. The marginal cost of each patron is $1. A recent marketing survey revealed the following information about senior...
-
The accounting records of Wall's China Shop reflected the following balances as of January 1, Year 2: Cash Beginning inventory Common stock $16,500 Retained earnings 18,275 (215 units @ $85) 14,600...
-
ACCT 326 Accounting System Review This project requires you to evaluate a PC-based accounting system to see how the system handles recording transactions, collecting data, and generating reports and...
-
You need to enable Online Invoicing for a new client company youre setting up. Take a look at the steps below. 1. Select the Gear icon, and select Account and Settings, under the Your Company column...
-
You are required to update the cashbook with the below information relating to 2/10/x9 Cashbook balance as at 1/10/x9 300 (Debit) Cash sales 200 Phone bill 30 Drawings 50 What is the closing cashbook...
-
SummerCo provides snow removal service to various clients throughout the winter. It has purchased a snow removal blade for $65,000 that it will depreciate using declining balance depreciation at 25%....
-
Business Networking solution using Windows Server 2019 /2022 with 100 to 200 employees with at least 7 departments, with security groups. Including all the servers inside Windows 2019. Setup hardware...
-
Tricare program that is a Medicare-wraparound coverage for Tricare eligible beneficiaries who have Medicare Part A and B.MIPS is the Merit-based Incentive Payment Systems that most providers will...
-
What are prepaid expenses. ? What is accrued expenses ? How Commodities and services that have been purchased for consumption but are unconsumed at the end of the accounting period. Explain briefly
-
How is GE changing its business strategy and business model? What is the role of information technology in GE's business? On what business functions and level of decision making is GE focusing?...
-
Why is a help desk and production support critical to system implementations? Discuss its interrelationship with the problem management and reporting system.
-
Suppose you currently earn $30,000 a year. You are considering a job that will increase your lifetime earnings by $300,000 but that requires an MBA. The job will mean also attending business school...
-
Calculate the slope of lines a through e in the following coordinate system. 9876543210
-
List two microeconomic and two macroeconomic problems.
-
A columnist in the Wall Street Journal argues: Whether youre a borrower or a saver, what matters isnt the nominal interest rate but the real, post-inflation rate of return. Do you agree? Briefly...
-
What is the relationship between the MPC and the multiplier? Would a larger value for the MPC tend to increase or decrease the stability of the economy? Briefly explain.
-
What is potential GDP, and how does its value change over time?
Study smarter with the SolutionInn App