Suggested Questions: Case Study-Facebook

Analysis: Focus on External and/or Internal Environments

1. What are the vision, mission, and values of Facebook? Critically evaluate their usefulness to the companys leaders in formulating strategic intent.

2. What is Graph Search, and why is it so important for Facebook?

3. What industry is Facebook competing in and how is this industry changing? Who are Facebooks most important competitors? Why?

4. What are Facebooks resources and capabilities? What is Facebooks core competency? Can its resources and capabilities form the basis of a competitive advantage? Why or why not?

Formulation: Focus on Business, Corporate, and/or Global Strategy

5. What is Facebooks business model? How is it currently making money?

6. Which business model would you recommend Sheryl Sandberg implement to justify a firm valuation of over $100 billon? Does Facebook need to modify its current approach?

Implementation: Focus on Recommendations and How to Execute Them

7. Given the business model you identified, which implementation roadblocks do you anticipate? How should Sheryl Sandberg address them?

Notes: Please Reference the Text book only:

Strategic Management second edition by Frank T. Rothaermel