Question: Suggests ways that Marketers can use the concepts from the Equity Theory as well as the Attribution Theory to impact consumer behavior to avoid cognitive

Suggests ways that Marketers can use the concepts from the Equity Theory as well as the Attribution Theory to impact consumer behavior to avoid cognitive dissonance. Explain the concept, the consumer behavior and the impact on cognitive dissonance. You should have at least two examples using each theory as well as citations and references.

Consumer behavior class

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