Summarize and/or explain the theory. Some points to cover: What does it explain, describe, and/or predict? What
Question:
Summarize and/or explain the theory. Some points to cover: What does it explain, describe, and/or predict? What are the key terms and how are they defined? What are the key concepts or principles of the theory? Are most of the studies that use this theory quantitative, qualitative, or rhetorical? This summary/explanation of the theory needs to be much more detailed than the brief summary you provided in the intro. This summary should be at least one full paragraph, but will most likely be two paragraphs.
B. What are strengths of the theory (Textbook is helpful here)
C. What are weaknesses of the theory (Textbook is helpful here)
D. What paradigm does the theory fall under?
E. What are the epistemological and ontological assumptions of the paradigm
F. What communication tradition does the theory fall under?
G. How does the tradition conceptualize communication
H. What type of scholarship has the theory generated? In other words, what topics and/or communication phenomenon are studied using this theory?
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen