Question: Summarize how AHP works? Explain what might be the drawbacks of using AHP to support new product development? When used as a full - screen

Summarize how AHP works?

Explain what might be the drawbacks of using AHP to support new product development?

When used as a full

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screen technique, AHP gathers managerial judgment and expertise to identify the key criteria in the screening decision, obtain scores for each project under consideration relative to these criteria, and rank the projects in order of desirability. Commercially available software such as Expert Choice makes AHP very easy to use.

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