5. Summarize.

Now its time to put it all together. Combine your answers into a single report that summarizes your findings. You will be presenting this summary to your group, but you could also be writing a professional summary like this for your boss in your dream job. This is great practice in presenting your findings. Each point you make here should supported by data (your Envision reports), which youll include in an Appendix in the next step.

Fill in the blanks:

Target Customer & Location Summary

Im planning to open a [lifestyle] store. For this venture, Ive chosen to target the following six Prizms: [Prizm Name 1, Prizm Name 2, Prizm Name 3, Prizm Name 4, Prizm Name 5, Prizm Name 6]. Ive chosen these Prizms because [insert why you chose these Prizms here]. My customer is [insert demographic information here]. Ive crafted the following tag lines to appeal to my customers: [insert tag lines here]. I plan to use these messages because my customer values the trends of [insert three trends here]. I plan to advertise them on [insert channels here] because I have determined, through marketing analytics, that these are the best channels for reaching my customer. I plan to open my brick-and-mortar retail store in [insert city and province here] because [insert count and chosen variable here]. I have included the reports that formed the basis of this summary below for you to review.

Youre almost there!