Question: Summarize the generic strategy employed byProctor & Gamble and how it helps the company achieve sustained competitive advantage. Which of the generic competitive strategy options

Summarize the generic strategy employed byProctor & Gamble and how it helps the company achieve sustained competitive advantage. Which of the generic competitive strategy options is P&G pursuing? Explain how P&G is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy? How does pursuit of this strategy help P&G achieve sustained competitive advantage? What are your recommendations in regard to the company's pursuit of a generic strategy or how it uses its value chain in this pursuit?

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