Summarize the key aspects of your pricing strategy Elements that you will likely want to consider include (but are not limited to ) What is Canadian Tires overall pricing strategy Premium Everyday Lowest Price High Low Promotional Pricing How should Canadian Tire use Price for each Store Banner offering Role of Price Promotion in driving traffic Role of Cross Banner Store in driving cross shopping and increased share of customer Explain how your price strategy fits with a) your target market and its needs b) your companys resources and objectives c) your desired positioning

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Question: Summarize the key aspects of your pricing strategy. Elements that you will likely want to consider include (but are not limited to!): What is Canadian

Summarize the key aspects of your pricing strategy. Elements that you will likely want to consider include (but are not limited to!):

What is Canadian Tires overall pricing strategy? Premium? Everyday Lowest Price? High Low Promotional Pricing?
How should Canadian Tire use Price for each Store Banner offering?
- Role of Price Promotion in driving traffic.
- Role of Cross Banner/Store in driving cross shopping and increased share of customer

Explain how your price strategy fits with: a) your target market and its needs; b) your companys resources and objectives; c) your desired positioning.

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