Summarize what Casper does, and identify Casper$$s value proposition $$ what do they do exceptionally well?

Identify one social media channel you would use to help generate positive word$-$of$-$mouth for this innovative brand, and explain why you would use this social channel.

Mobile Strategy: Identify at least one way that Casper can use mobile marketing to reach their objectives to $1.$ Create awareness, $2.$ Drive sales leads, and $3.$ Engage the target audience.