Summarize your marketing strategy solution to the problem that you have just stated. Your answer MUST have do the following: Have a 65 word count limit. Ensure the long-term survival of MMBC by targeting one new segment and offering them one new product/product line extension (there are two product options in the beer category to choose from) that meets their specific needs, and can leverage the existing MMBC brand equity, Your answer should NOT include: Repositioning the brand. This is expensive and risks losing the brand values that have been carefully built over time. "Do nothing", "expand geographically," or "launch a product that is not beer". "Collecting more data". All the data you need is in the case. Any marketing tactics. There should be no discussion of the 4Ps (Product, Place, Price, Promotion). For example, increasing advertising spend on the existing lager product is not a marketing strategy solution