Question: SUMMARY OUTPUT Regression Statistics Multiple R 0.873 R Square 0.762 Adjusted R Square 0.751 Standard Error 0.193 Observations 22 ANOVA df SS MS F Significance

SUMMARY OUTPUT
Regression Statistics
Multiple R0.873
R Square0.762
Adjusted R Square0.751
Standard Error0.193
Observations22
ANOVA
dfSSMSFSignificance F
Regression12.3867067742.3867067764.1744231.1414E-07
Residual200.7438186930.03719093
Total213.130525467
CoefficientsStandard Errort StatP-valueLower 95%Upper 95%
Intercept-0.6240.236-2.6450.016-1.116-0.132
log tweet rate0.8110.1018.0110.0000.5991.022

Question 10

Use the following information for Questions 10 - 12.

Marketers are interested in how social media can influence prospective consumers of their products. Researchers investigated whether the volume of chatter on twitter (Tweet Rate measured as average of tweets per hour) could be used to predict box office revenue of movies (Box Office Revenue in millions of $).

The regression output is given in the sheet named "Q 10-12".

What is the regression equation to predict Box Office Revenue from Tweet Rate? Use values from the regression output (answers to three decimal places).

SUMMARY OUTPUTRegression StatisticsMultiple R0.873R Square0.762Adjusted R Square0.751Standard Error0.193Observations22ANOVAdfSSMSFSignificance FRegression12.3867067742.3867067764.1744231.1414E-07Residual200.7438186930.03719093Total213.130525467CoefficientsStandard Errort StatP-valueLower 95%Upper

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