Question: Summary Problem for UNIT 1 Founded nearly 5 0 years ago by Alfred Smith, Beautiful Clocks specializes in developing and marketing a diverse line of
Summary Problem for UNIT
Founded nearly years ago by Alfred Smith, Beautiful Clocks specializes in developing and marketing a diverse line of large ornamental clocks for the finest homes. Tastes have changed over the years, but the company continually updates its lines to satisfy customer style and its affluent clientele. The LesterSmith family continues to own a majority share of the company and the grandchildren of Alfred LesterSmith now hold several managerial positions. On of these grandchildren is Meredith LesterSmith, the new CEO of the company.
Meredith feels a great responsibility to maintain the family heritage. She realizes the company must continue to develop and market exciting products. Since the th anniversary of the company is approaching, she has decided to select a particularly special new product to launch with great fanfare on the anniversary. But what should it be As she ponders this crucial decision, Meredith recalls the magnificent grandfather clock that her grandparents had in their home many years ago. How about launching a modern version of this clock?
This is a difficult decision. Grandfather clocks have gone out of style. However, if she is so nostalgic about the grandfather clock in her grandparent's home, wouldn't there be similar wealthy couples with similar memories who would welcome the opportunity to purchase a limited edition clock. It would all depend on whether there is enough sales potential to make a profitable product.
Meredith realizes that a breakeven analysis is needed to help make this decision. She instructs several staff members to perform an analysis, developing estimates of related costs and revenues as well as forecasting potential sales. One month later the financial figures are available. The cost of designing the grandfather clock and then setting up the production facilities to produce this product would be approximately $ There would only be one production run for the limited edition clock. The additional cost per clock produced would roughly be $ The marketing department estimates they would sell each clock for $ a piece, but a firm forecast of how many of such clocks would be sold has not yet been obtained. However, it is believed that the sales would reach into three digits.
Meredith wants all these numbers pinned down considerably further but feels that some analysis can Develop a spreadsheet model and find the breakeven point for the number of clocks to be produced.
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