1. Summative Assessment: Practical Application

task 1

You are tasked by your department to prepare the deputy director-general (DDG) for a press conference regarding a public sector service delivery issue.

1. Briefly explain a public sector service delivery issue you face in your department which will require a press conference explanation by the DDG.
2. Identify the requirements for the press conference by explaining the following:
   1. Information content to be communicated.
   2. The objectives of the press conference.
   3. The method of conveying the information.
   4. The target audience.
   5. The venue and timeframe for the conference.
   6. The key stakeholders you need to consult to prepare the DDG.

1. Compile a list of the media sources you will invite to the press conference. Argue why you believe the different sources will be applicable for your press conference.

1. Write an invitation to the stakeholders you wish to invite to the press conference.

1. Explain why the press conference would be most effective to enhance government's image rather than just a press release.

1. Write a briefing document for the DDG regarding the press conference. Your document should:
   1. Expected communication techniques to be used by the DDG.
   2. Possible interview approaches and techniques.
   3. Objectives of the interview.
   4. Possible responses that could be expected from the media.

Task 2

Identify an international social development programme.

1. Research different international organisations and Institutions who support the programme.

1. Explain South Africas foreign policy linked to social development programmes and summarise the role South Africa plays internationally to support the programme.

1. Identify the role players in the South African government who should be involved in the programme and give reasons for your answer.

1. Briefly explain how you would lobby for this programme in your current working environment.

task 3

Draw up a presentation and handout notes for the workshop for negotiation and conflict management.

1. Your presentation must include relevant techniques for both negotiation and conflict management to address a specific problem experience by your department. You should consider the following:
   1. Advantages and disadvantages of negotiation and conflict management.
   2. Principles of negotiation and conflict management.
   3. Procedural steps for negotiation and conflict management.
   4. Styles that could be used for negotiation and conflict management.
   5. The legislative requirements for negotiation and conflict management
   6. The relevant methods to record negotiations and conflict resolutions.
   7. The ethics of negotiation / conflict resolution process.

1. Develop a communication management plan to communicate the delivery of the workshop in your department. Your plan should include the following:
   1. The communication requirements for the presentation.
   2. An analysis of the stakeholders who should be consulted for the delivery of the presentation.
   3. The communication process you will implement to deliver the presentation.
   4. Timeframes for the delivery of the workshop.
   5. People responsible for the communication that should take place.

Attach your presentation slides and handouts to your portfolio.

Remember to consult the assessment rubric to guide the answers you provide.

1. Assessment Rubric

CRITERIA Your responses show that the following are clearly understood and can be applied:	Mark allocation					C / NYC
	0-1	2-3	4-5	6-8	9-10
Task 1: Prepare for a press conference						/98
Description of public sector service delivery issue						10>
Explain a public sector service delivery issue you face in your department which will require a press conference explanation by the DDG
Explanation provided relevant to the department and service delivery issue but not relevant to press conference explanation
Explanation provided which relates to the department but not relevant to press conference nor service delivery
Explanation provided but does not relate to the department or a situation that might require an explanation by the DDG
Learner did not attempt this question
Press conference requirements addressed						18>
Information content to be communicated
The objectives of the press conference
The method of conveying the information
The target audience
The venue and timeframe for the conference
The key stakeholders you need to consult to prepare the DDG
List of media sources discussed						20>
A list of at least five media sources are listed and explained
Reasons behind each source is linked to the department and the relevance of the service delivery issue identified
Written invitation						20>
Written invitation to stakeholders includes all the relevant information
Written invitation to stakeholders format is correct, professional and without grammatical errors
Press conference explanation						5>
Explanation provided highlights why the press conference and not just a press release, will improve governments image
Briefing document includes the following						25>
Relevant communication technique
Possible interview approaches
Objectives of the interview
Possible responses to the media
Task 2: International social development programme						/42
Different international organisations and institutions are identified						13>
A list of at least five international organisations are identified
The purpose of each organisation and institution is explained
Refences used to substantiate research have been provided
Learner did not attempt the question
South Africas foreign policy						10>
South Africas foreign policy linked to social development programmes are summarised and the role South Africa plays internationally to support the programme has been discussed
South Africas foreign policy are summarised and the role South Africa plays internationally to support the programme has been discussed but no link to social development programmes
Learner did not attempt this question
South African role players						15>
South African Role players are identified
Role players identified are linked to the social development programmes
Role players identified are linked to the International organisational and institutions listed
Learner did not attempt this question
Lobbying for the programme						4>
An explanation is provided to the lobbying efforts for the social development programme
Learner did not attempt this question

Task 3: Negotiation and conflict management presentation

/60