summerize this chapter please

11. The state Planning I'roche process of statele planning leptimista alion in the Dalt, a corporate, mantinguts, odam The proces bine with the exhlishment or revision of an organization's mind was The corporacion and individualno unite the develop strategy to how the The company then analyses its trenta and women and Identius opportunities with la environment Pachetinal of the organization establishes town objectives and developer them, which must support the organization's overall pool and mission and should be focused on matka orientation stablishing Organizational Mission Statements and Goals The polycantation derive from its mission statement, a long-term view or vision of what the organisation Wants to become. An oranization's mission really answers two questions Who are our customers What is our core competency? A company's mission goals, and objectives must be properly implemented to achieve and communicate the desired corporate Identity a company's unique symboli, pernonalities, and philosophies An organization's goals and objectives, derived from its mission statement, guide its planning efforts Coals focus on the end results sought by the organization Developing Corporate and Business Unit Strategies Strategic planning often ins at the corporate level and proceeds downward to the business-unit marketing levels. However, organizations are increasingly developing strategies and conducting strategie planning that moves in both directions to seek expertise from multiple levels Corporate strategy should be developed with the organization's overall mission in mind, business-unit Strategy should be consistent with corporate strategy, and marketing strategy should be consistent with both Corporate Strategies Corporate strategy determines the means for utilizing resources in the functional areas of marketing production, finance, research and development (R&D), and human resources to achieve the organization's goals Corporate strategy planners are concemed with broad issues such as organizational culture, competition differentiation, diversification, interrelationships among business units, and environmental and socialists They attempt to match the resources of the organization with the opportunities and threats in the environment Business-Elnit Strategies TOUT Con pompes Abyss of the Astrides biens SBU isto product inn, or other profeetter within Show cognize the performance enpusiste ut and will et les group of landevidridor gration that have need for products in ve billy Willingness, and thority to purchase the products. The percentage of a y boys speeltic product from a particular company is referred to as that products (or business The market grote matrix, developed by the ori Computing Group (co, is be placphy that product's marker growth weaker are inportant consideration All the organizations and products are intented into a single matrix arid compared sed od 10 determine propriate sinties for individual products and overall portfolio Strategies Maner une his model to determine and culty a product's expected future as contratar and The Bryal approach is moet of groothangalde for making me presion This modelites an organization's product to four band tyres Stars have a dominant sute of the market and wood prospect for grow they more cath than they enerite to finance prowth, add capacity, and increase market share Cuscous have a dominant store of the market but low prospects for growth, they typically onesto maithologrod to maintain market shu Ece Pricter & Gamble's Bounty papetos Di bawbordinate le of the market and low respect for growth se product are often stablished at Esample: Ponie's cabide ray be televiso Question tras sometimes called problem children luve a small share of a growing market and openly require a large amount of cash to build market share 17e longe lealth of an organization depends on having a mage of products, some the generale cash and provide acceptable muts) ind others that use cath to wipport w Competitive Growth Strategies Based on arises of each product or business unit, a firmy citose one or more competitive strategies Mirket penetration is a strategy of increasing sales in current meets with current products, Barket development a strategy of increasing sales aferent products in new markets Mit development also out when a company introduces its products in international markets for the Product development is a stategy of increasing sales by improving present products or developing new products for current markets (eg, automotive industry). Diversification is a strategy of developing the products to be sold in new markets. Diversification allow firms to make better and wider use of their managerial technological and financial resource Diversification also offers some advantages over skugle-business finis because it allows firms to spend their risk to a number of markets. Assessing Organizational Resources and Opportunities The strategic planning process begins with an analysis of the marketing environment, which can influence an organization's goals, resources, and opportunities Strategic planning mustascoss an organization's available financial and laman resources and capabilities and how ilise tesources are likely to change over time Pg. 10 apodast dessa that SWOT A gemes completed the cong Od- Odd We artistes com es in de ople Orris and threats affect all organisations with an industry to geographic Opomnitorouble condition intent that could produced The barries that could get the organization findig is objectives When an organization matches internal stats to ed opportunities, its competitive Prestigen Completed itempt to convert internal asesinates and deathes into Irofessional Professiaalpe First-Mover and Late-Mover Advantage Aflest-coveravantage is the ability of an innovative company to che competitive Sdvantages by being the first to offer a certain product in the marketplace Beneficiile building a reputation as a market leader,edging competition, establishing brands and protecting trade secrets Ridaelade high costs associated with creating and marketing a new product, lower than pada growth potential for product failure Ascoveredvetage is the ability of later met entrants to achieve long-term competitive by not being the flest to offer a certain product in a marketplace Naro more Stil Market Mother the company has there to wipe mine Creating Marketing Me Mango be an inte Die Co tows wil from the fresheron higher level marketing per info about the medicament emplos in der with a forum textu anda und in employee tema expedite communications with and between domeindport the Muradd their employed and the develop motivational methodcut will help et crede Cape bould be led to all ima medite is werkers by directly pay with performance, informing woners how the performance et department and corporate, following though with appropriate and compete operation, implementing a fouble benefits progum, and adopting participative management proach Ma soodse variety of others cancil wards och prestito comojob nomy, skiety, tanke, lored feedback or more PL 13 1 Dette products. They color Compare Actual Performance Performance Standards and Makhox Charge Neede din partea or whal performance faimos partenance standards is post to find out to a prestare e or less so that it can be Creatise the Marketing Man na niepewal yields and by the pa document that species the butts to be performed to the Tiden for at vision for the firm and in the basis for internal communication Welktig respons and tasks and schedules for implement I presses and specifiestow resources to allocated to achieve these objectives helpi keting manager monitor and evaluate the perimance of marketing strategy Acompany may develop multiple marketing plans with each relating to a specific band or product Organisation se sy different formats, and it is important to make sure that it align with corpore berpies and is fired with all key employees Marketing planning and implementation are closely linked to accessful companies The marketing plus provides a framework to stimulate thinking and provide strategic direction Implementation is in adaptive response to day-to-day sues opportunities, and wanticipated situations that carnet be incorporated into marketing plans The major components of a marketing plan includes The executive summary is a one-to two-pape synopsis of the entire marketing plan The environmental analysis provides information about the company's current situation with respect to the marketing environment, the target market, and the firm's current objectives and performance The SWOT analysis esses the organization's strengths, weaknesses, opportunities, and threats The mysting objectives a specification of the company's marketing objectives that include qualitative petitive measures of what is to be accomplished The marketing strategies, which outlines how the company will wchove its objectives identifies the art markets and marketing mix). PE 1 Men ruly and Quarter - Omber November December what the period's quarterly the bikes will YA Yew 08 NON Calelate the period's quarterly avene tender la calides you will NS Year- 20 45 05 89 08 60 - 45 95 BO 11. The state Planning I'roche process of statele planning leptimista alion in the Dalt, a corporate, mantinguts, odam The proces bine with the exhlishment or revision of an organization's mind was The corporacion and individualno unite the develop strategy to how the The company then analyses its trenta and women and Identius opportunities with la environment Pachetinal of the organization establishes town objectives and developer them, which must support the organization's overall pool and mission and should be focused on matka orientation stablishing Organizational Mission Statements and Goals The polycantation derive from its mission statement, a long-term view or vision of what the organisation Wants to become. An oranization's mission really answers two questions Who are our customers What is our core competency? A company's mission goals, and objectives must be properly implemented to achieve and communicate the desired corporate Identity a company's unique symboli, pernonalities, and philosophies An organization's goals and objectives, derived from its mission statement, guide its planning efforts Coals focus on the end results sought by the organization Developing Corporate and Business Unit Strategies Strategic planning often ins at the corporate level and proceeds downward to the business-unit marketing levels. However, organizations are increasingly developing strategies and conducting strategie planning that moves in both directions to seek expertise from multiple levels Corporate strategy should be developed with the organization's overall mission in mind, business-unit Strategy should be consistent with corporate strategy, and marketing strategy should be consistent with both Corporate Strategies Corporate strategy determines the means for utilizing resources in the functional areas of marketing production, finance, research and development (R&D), and human resources to achieve the organization's goals Corporate strategy planners are concemed with broad issues such as organizational culture, competition differentiation, diversification, interrelationships among business units, and environmental and socialists They attempt to match the resources of the organization with the opportunities and threats in the environment Business-Elnit Strategies TOUT Con pompes Abyss of the Astrides biens SBU isto product inn, or other profeetter within Show cognize the performance enpusiste ut and will et les group of landevidridor gration that have need for products in ve billy Willingness, and thority to purchase the products. The percentage of a y boys speeltic product from a particular company is referred to as that products (or business The market grote matrix, developed by the ori Computing Group (co, is be placphy that product's marker growth weaker are inportant consideration All the organizations and products are intented into a single matrix arid compared sed od 10 determine propriate sinties for individual products and overall portfolio Strategies Maner une his model to determine and culty a product's expected future as contratar and The Bryal approach is moet of groothangalde for making me presion This modelites an organization's product to four band tyres Stars have a dominant sute of the market and wood prospect for grow they more cath than they enerite to finance prowth, add capacity, and increase market share Cuscous have a dominant store of the market but low prospects for growth, they typically onesto maithologrod to maintain market shu Ece Pricter & Gamble's Bounty papetos Di bawbordinate le of the market and low respect for growth se product are often stablished at Esample: Ponie's cabide ray be televiso Question tras sometimes called problem children luve a small share of a growing market and openly require a large amount of cash to build market share 17e longe lealth of an organization depends on having a mage of products, some the generale cash and provide acceptable muts) ind others that use cath to wipport w Competitive Growth Strategies Based on arises of each product or business unit, a firmy citose one or more competitive strategies Mirket penetration is a strategy of increasing sales in current meets with current products, Barket development a strategy of increasing sales aferent products in new markets Mit development also out when a company introduces its products in international markets for the Product development is a stategy of increasing sales by improving present products or developing new products for current markets (eg, automotive industry). Diversification is a strategy of developing the products to be sold in new markets. Diversification allow firms to make better and wider use of their managerial technological and financial resource Diversification also offers some advantages over skugle-business finis because it allows firms to spend their risk to a number of markets. Assessing Organizational Resources and Opportunities The strategic planning process begins with an analysis of the marketing environment, which can influence an organization's goals, resources, and opportunities Strategic planning mustascoss an organization's available financial and laman resources and capabilities and how ilise tesources are likely to change over time Pg. 10 apodast dessa that SWOT A gemes completed the cong Od- Odd We artistes com es in de ople Orris and threats affect all organisations with an industry to geographic Opomnitorouble condition intent that could produced The barries that could get the organization findig is objectives When an organization matches internal stats to ed opportunities, its competitive Prestigen Completed itempt to convert internal asesinates and deathes into Irofessional Professiaalpe First-Mover and Late-Mover Advantage Aflest-coveravantage is the ability of an innovative company to che competitive Sdvantages by being the first to offer a certain product in the marketplace Beneficiile building a reputation as a market leader,edging competition, establishing brands and protecting trade secrets Ridaelade high costs associated with creating and marketing a new product, lower than pada growth potential for product failure Ascoveredvetage is the ability of later met entrants to achieve long-term competitive by not being the flest to offer a certain product in a marketplace Naro more Stil Market Mother the company has there to wipe mine Creating Marketing Me Mango be an inte Die Co tows wil from the fresheron higher level marketing per info about the medicament emplos in der with a forum textu anda und in employee tema expedite communications with and between domeindport the Muradd their employed and the develop motivational methodcut will help et crede Cape bould be led to all ima medite is werkers by directly pay with performance, informing woners how the performance et department and corporate, following though with appropriate and compete operation, implementing a fouble benefits progum, and adopting participative management proach Ma soodse variety of others cancil wards och prestito comojob nomy, skiety, tanke, lored feedback or more PL 13 1 Dette products. They color Compare Actual Performance Performance Standards and Makhox Charge Neede din partea or whal performance faimos partenance standards is post to find out to a prestare e or less so that it can be Creatise the Marketing Man na niepewal yields and by the pa document that species the butts to be performed to the Tiden for at vision for the firm and in the basis for internal communication Welktig respons and tasks and schedules for implement I presses and specifiestow resources to allocated to achieve these objectives helpi keting manager monitor and evaluate the perimance of marketing strategy Acompany may develop multiple marketing plans with each relating to a specific band or product Organisation se sy different formats, and it is important to make sure that it align with corpore berpies and is fired with all key employees Marketing planning and implementation are closely linked to accessful companies The marketing plus provides a framework to stimulate thinking and provide strategic direction Implementation is in adaptive response to day-to-day sues opportunities, and wanticipated situations that carnet be incorporated into marketing plans The major components of a marketing plan includes The executive summary is a one-to two-pape synopsis of the entire marketing plan The environmental analysis provides information about the company's current situation with respect to the marketing environment, the target market, and the firm's current objectives and performance The SWOT analysis esses the organization's strengths, weaknesses, opportunities, and threats The mysting objectives a specification of the company's marketing objectives that include qualitative petitive measures of what is to be accomplished The marketing strategies, which outlines how the company will wchove its objectives identifies the art markets and marketing mix). PE 1 Men ruly and Quarter - Omber November December what the period's quarterly the bikes will YA Yew 08 NON Calelate the period's quarterly avene tender la calides you will NS Year- 20 45 05 89 08 60 - 45 95 BO