Sunland, Inc., a producer of shower products, is evaluating the profitability of its men's, women's, and children's
Question:
Sunland, Inc., a producer of shower products, is evaluating the profitability of its men's, women's, and children's product lines. According to the information below, the men's category is unprofitable. Men's Shower Products Sales $139,500 Variable costs 92,000 Contribution margin 47,500 Fixed costs 61,000 Operating income (loss) $(13,500) Sunland has been having difficulty tapping into the men's market for shower products but strategically would like to have a very broad product offering. If it drops the men's product line, though, it could free up $31,500 in fixed costs. Having a bit more flexibility in its use of resources could be helpful in improving Sunland's other offerings.
Survey of Accounting
ISBN: 978-0078110856
3rd Edition
Authors: Thomas P. Edmonds, Frances M. McNair, Philip R. Olds, Bor Yi