Sunshine Perfumery is a new retailer of perfumes that are made and formulated in-house. The brand wants to position itself around the benefit, "The only brand created by four people who were friends in high school." What is the problem with this positioning?

A) The positioning is not likely to be meaningful to consumers and doesn't provide a compelling reason to choose Sunshine Perfumery's products. B) Other perfume retailers have also been founded by high school friends C) Consumers will not believe that high school friends can run a business together D) There is no problem with this positioning
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Answer rating: 100% (QA)

Answer A The positioning is not likely to be meaningful to consumers and doesnt provide a compelling ... View the full answer