Question: Super Project Case Questions to Answer* 1. How should the following issues be addressed in evaluating the project? a. Test market expenses b. Overhead c.
Super Project Case Questions to Answer*
1. How should the following issues be addressed in evaluating the project?
a. Test market expenses b. Overhead c. Allocation of charges for use of excess agglomerator capacity
2. How would NPV influence decisions about test marketing and other allocated expenses
3. What are the relevant cash flows of Super project under various assumptions about which costs to include? What are the corresponding NPVs.
4. What would you recommend General Foods do? a. What are the strategic factors to consider b. How might the decision influence future product-introduction decisions within General Foods?
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