Superman $2$ features a fight scene in which Superman battles an evil villain. In the background of the fight, a Marlboro truck appears and Superman is conveniently thrown into the truck, breaking it open and revealing crates of cigarettes. Superman counters by tossing the villain into a massive Coca$-$Cola sign. These product placements are overtly obvious and take away from the fight scene. As far as Coca Cola and Marlboro are concerned, it is a rough example of