Question: Supply Chain challenges at LeapFrog LeapFrog which describes itself as a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content,
Supply Chain challenges at LeapFrog LeapFrog which describes itself as a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content, had introduced a new educational product called the LittleTouchLeapPad. They found that several constraints had to be removed: Production moulding - To manufacture the required plastic parts used by the LeapPad, Capable Toys had designed and built two sets of mould tools capable of producing 3 500 LeapPads each day. In 60 days, 210 00 additional units could be produced far short of the quantity needed. Material - Capable toys and LeapFrog faced a limited supply of key components, including custom designed electronics and Tyvek, a special waterproof paper. Logistics - Even if Capable toys was able to produce the additional toys required, LeapFrog had to consider how best to get the units from China to the retail shelves in the US. Traditionally toys produced in China travelled by ship. Draw a map of the supply chain for LeapFrog, indicating clearly upstream and downstream supply chain partners and first and second tier suppliers
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