Question: Support with creating a change management plan for Woolworths. Should be around the idea that the program is to introduce GenAI into their everyday rewards

Support with creating a change management plan for Woolworths. Should be around the idea that the program is to introduce GenAI into their everyday rewards program to help customers address the cost-of-living pressure. What is a recommended template and framework? How would I structure this Change Management Plan? What are the key stages?

Assignment #4 Change Readiness Assessment Organisation: Woolworths Group Scenario: The program is to introduce GenAi into their Everyday Rewards program to help customers address the cost-of-living pressure. Scale: Strongly Disagree | Disagree | Somewhat Disagree | Neutral | Somewhat Agree | Agree | Strongly Agree Section 1 - Awareness and understanding of the change Question Marketing Finance Product 1. The purpose of using Generative Al to create tailored discounts is clear to me. Strongly Agree Strongly Agree Agree 2. lunderstand the role of Generative Al in analysing customer data to design Strongly Agree Strongly Agree special discounts. Agree 3. lunderstand the proposed benefits of using Generative Al in our discount design | Strongly Neutral Strongly Agree process. Agree 4. |believe Generative Al will improve customer satisfaction through personalised | Strongly Neutral Strongly Agree discounts. Agree Section 2 - Perceived Benefits and Value Question Marketing Finance Product 5. Generative Al will enable us to create more personalised and targeted rewards Somewhat Neutral Neutral for our customers, increasing customer satisfaction rather than raising concerns | disagree about their private information. 6. Integrating Generative Al into our rewards program will give our company a Strongly Neutral Strongly Agree competitive edge in the market by providing fit-for-purpose offers. Agree investment for the organisation's growth and success. disagree 7. Using Generative Al in the rewards program will automate promotion design Somewhat Agree Strongly Agree processes and make our operations more efficient. disagree 8. The adoption of Generative Al in our rewards program is a valuable long-term Neutral Somewhat Strongly Agree Section 3 - Skills and Competence Question Marketing Finance Product 9. lam proficient in using prompt engineering to guide Generative Al to create Somewhat Somewhat Somewhat personalised discounts for customers. disagree disagree disagree 10.1am able to use data science and data analytic competencies creatively in Somewhat Somewhat Somewhat employing Generative Al disagree disagree disagree 11.1 believe | can be proficient in using prompt engineering to guide Generative Al to | Agree Agree Agree create personalised discounts for customers. 12.1will adopt a continuous learning mindset to perform my role effectively and Strongly Agree Agree creatively applying new techniques for the transition to use Generative Al. Agree 13.1am competent in using my technical and conceptual skills to adapt to the use | Agree Somewhat Somewhat of Generative Al disagree disagree Section 4 - Support and Resources Question Marketing Finance Product 14.1 have access to the training, tools, and support needed to effectively prepare for | Somewhat Somewhat Somewhat the upcoming changes. disagree disagree disagree 15. 1 receive adequate support from my colleagues and managers to prepare forthe | Agree Neutral Strongly Agree upcoming transition 16.1 have access to the tools and materials necessary to effectively carry out my Neutral Neutral Neutral responsibilities during the change process 17.1 have access to training and development options to adequately prepare myself | Somewhat Somewhat Somewhat for the transition. disagree disagree disagree 18. 1 receive clear and effective communication and guidance from leadership that | Strongly Somewhat Agree prepares me to navigate the upcoming changes successfully. Agree disagree Section 5 - Change Attitudes and Resistance Question Marketing Finance Product 19. 1 receive acknowledgement and proactive communication from the leadership Agree Disagree Agree team regarding my concerns about changes within the organisation. 20.1 agree the organisation has communicated changes effectively, prior to the Agree Disagree Agree implementation to reduce resistance to change. 21.1am prepared to engage with the upcoming organisational change Strongly Agree Strongly Agree constructively. Agree 22.1 am supportive of the organisation's change initiative. Strongly Neutral Strongly Agree Agree 23.1am able to leverage vendor expertise to create a positive change impact for the | Agree Disagree Agree organisation. Section 6 - Past Change Experience Question Marketing Finance Product 24.This organisation spends an adequate amount of time embedding changes to Somewhat Strongly Agree ensure new ways of working are established and supported. disagree disagree 25. Past change initiatives, in general, have been successful in this organisation. Somewhat Strongly Agree disagree disagree

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