Suppose a company invests $50,000 in a digital marketing campaign to promote their new brand of eco-friendly

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Suppose a company invests $50,000 in a digital marketing campaign to promote their new brand of eco-friendly clothing. The campaign results in 10,000 new customers making a purchase, with an average transaction value of $30.

Calculate the Return on Investment (ROI) for the digital marketing campaign. Also, assess the impact of this ROI on the brand's marketing strategy.

Related Book For answer-question

Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Posted Date: Apr 02, 2024 02:22 AM

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Suppose a company invests $50,000 in a digital marketing campaign to promote their new brand of eco-friendly

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Marketing An Introduction

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