Suppose a developer is interested in building a new townhome community. Through his market research, the developer has determined that the target market makes up 5% (core market share) of the households that currently reside in the metropolitan area. If an analysis of data from the MLS indicates that there should be approximately 1,500 residential sales in this area over the next year, what is the projected number of units the developer could expect to sell in year 1 if he is able to capture 40% of the market potential?