Question: Suppose a firm using a functional design has an established goal of achieving 20% sales growth per year, but performance has been only 10% per

Suppose a firm using a functional design has an established goal of achieving 20% sales growth per year, but performance has been only 10% per year. You decide to shift to a divisional structure. What kind of control are you utilizing

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2. Find out if there are other reference points that can be used as reasonable alternatives.

1. Identify your reference point when making a decision based on an element of risk.

3. If there are reasonable alternatives, think about your decisions based on the different reference points and see if there are any contradictions in the decisions.