Suppose a hotel decided to add social-media responsiveness to a balanced scorecard for its marketing and customer-service

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Suppose a hotel decided to add social-media responsiveness to a balanced scorecard for its marketing and customer-service managers. What percentage of the total pay do you think should be based on this score? Why?

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Financial Management Principles and Applications

ISBN: 978-0134417219

13th edition

Authors: Sheridan Titman, Arthur J. Keown, John H. Martin

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Posted Date: Apr 24, 2024 04:47 PM

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Suppose a hotel decided to add social-media responsiveness to a balanced scorecard for its marketing and customer-service

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Financial Management Principles and Applications

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