Question: Suppose a retail business ( e . g . , Coca - Cola ) was interested in monitoring online discussion about their product and their

Suppose a retail business (e.g., Coca-Cola) was interested in monitoring online discussion about their product and their competitor's products.
1-What approach would you take?
2-What tools would you use in this approach?
3-What sort of insights would you try to extract from the data you obtained?

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