1. Suppose Alpen wants to start a TV advertising campaign to enhance brand awareness. It has allocated €724,000 for this purpose and the local rates for quality target viewers are €3.62 per thousand exposures. If the exposure frequency is 25 and the expected conversion rate from reached viewer to acquired customer is 1.75%, calculate how many new customers the TV ad campaign will produce. Please include formula used.

Answer rating: 100% (QA)

To calculate the number of new customers the TV ad campaign ... View the full answer