Question: Suppose Atlantic Computers plans to sell the PESA software tools to two different types of business: businesses which use servers to host websites (e.g. Day

Suppose Atlantic Computers plans to sell the PESA software tools to two different types of business: businesses which use servers to host websites (e.g. Day Trader Journal.com) and businesses which use servers for file sharing and email applications (e.g. Look Sharp Advertising). From test of the PESA software tool it has been found that while businesses of the first type (e.g. Day Trader Journal) can pay up to $4400 for the PESA software tool, the businesses of the second type can only pay up to $2200 for the PESA software tool. In such a situation, how should Atlantic Computer develop and implement its pricing strategy?

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