Question: Suppose Botho University's Distance Learning Program [ BDLC ] campus faces a declining student enrolment suggesting high customer churn, with students leaving before completing their

Suppose Botho University's Distance Learning Program [BDLC] campus faces a declining student
enrolment suggesting high customer churn, with students leaving before completing their degrees.
Develop five win-back strategies for the marketing and admissions department to recover lost BDLC students. [20 marks]

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a ?trigger?? Consider you are on the strategic planning team for a soft...

Q:

Through the use of strategic alternatives, companies may compete in a marketplace, achieve its vision, or if no vision has been articulated, decide where it might go and what it might achieve....

Q:

QUISTION: The American sociologist, Charles Perrow, developed a framework to categorize departments according to two dimensions. Different types of organizations can also be categorized with the help...

Q:

Q#5: The American sociologist, Charles Perrow, developed a framework to categorize departments according to two dimensions. Different types of organizations can also be categorized with the help of...

Q:

Talia is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by State University for distance learning technology. Talia knows she will need to provide the university with...

Q:

Olga is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by Manitoba University for distance learning technology. Olga knows she will need to provide the university...

Q:

Olga is the sales rep for ATV Communication Systems. She wants to bid on the RFP issured by Manitobo University for distance learning technology: Ofga knows she will need to provide the university...

Q:

Talia is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by State University for distance learning technology. Talla knows she Wil need to provide the university with...

Q:

Draw the four quadrants of perrow's technology and place the following organizations in it also explain task variability and task analyzability An aero space engineering ,a construction worker ,a...

Q:

Question 4 Some lecturers at Botho University embarked on a study to assess the need and relevance of distance learning at Botho University in the Faculty of Business and Accounting. At the time of...

Q:

You hang a thin hoop with radius R over a nail at the rim of the hoop. You displace it to the side (within the plane of the hoop) through an angle fJ from its equilibrium position and let it go. What...

Q:

Like metallic crystals, ceramic crystals can have defects. We want to identify the type of defects and consider how they affect the overall crystal. Consider the schematic (on the right) of a NaCl...

Q:

According to the article "Building the AI Bank of the Future," which of the following is a current trend that accentuates the risk for banks not adopting AI technologies? Question 6 options: 1 )...

Q:

3. Consider a commercial bank that holds $10, 000 in deposits and has made loans for $5, 000 at a rate of 6% which is paid annually. The bank holds no other assets and has equity equal to $5, 000....