Question: Suppose Ford currently sells 2 5 0 , 0 0 0 Ford Tauruses annually. The unit cost of a Taurus, including the delivery cost to

Suppose Ford currently sells 250,000 Ford Tauruses annually. The unit cost of a Taurus, including the delivery cost to a dealer, is $16,000. The current Taurus price is $20,000, and the current elasticity of demand for the Taurus is -1.5.
a. Determine a profit-maximizing price for a Taurus.
Do this when the demand function is of the con-
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stant elasticity type. Do it when the demand function is linear.
b. Suppose Ford makes an average profit of $800 from servicing a Taurus purchased from a Ford dealer. (This is an average over the lifetime of the
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car.) How do your answers to part a change?

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