Question: Suppose Ford currently sells 2 5 0 , 0 0 0 Ford Tauruses annually. The unit cost of a Taurus, including the delivery cost to
Suppose Ford currently sells Ford Tauruses annually. The unit cost of a Taurus, including the delivery cost to a dealer, is $ The current Taurus price is $ and the current elasticity of demand for the Taurus is
a Determine a profitmaximizing price for a Taurus.
Do this when the demand function is of the con
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stant elasticity type. Do it when the demand function is linear.
b Suppose Ford makes an average profit of $ from servicing a Taurus purchased from a Ford dealer. This is an average over the lifetime of the
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car. How do your answers to part a change?
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