Question: Suppose Kellogg's is considering dropping its Special - K product line. Assume that during the past year, Special - K's product line income statement showed

Suppose Kellogg's is considering dropping its Special - K product line. Assume that during the past year, Special - K's product line income statement showed the following: (Click the icon to view the income statement data.) Fixed manufacturing overhead costs are $2,560,000 and variable manufacturing overhead costs are $3,840,000. Fixed operating expenses are $420,000 and variable operating expenses are $980,000. Since the Special - Kline is only one of Kellogg's breakfast cereals, only $750,000 of fixed costs (the majority of which is advertising) will be eliminated if the product line is discontinued. The remainder of the fixed costs will still be incurred by Kellogg's. If the company decides to drop the product line, what will happen the company's operating income? Should Kellogg's drop the product line? IR Prepare an incremental analysis to show how dropping the Special - product line will affect Kellogg's operating income. (Use parentheses or a minus sign for a decrease in operating income.) Kellogg Analysis of Dropping the Special-K Product Line Data table Expected decrease in revenues Expected decrease in expenses: Variable expenses Sales $ 7,600,000 Fixed expenses 6,400,000 Cost of goods sold Gross profit Expected decrease in total expenses 1,200,000 1,400,000 Expected increase (decrease) in operating income Operating expenses $ 200,000 Operating loss If Kellogg's drops the Special - product line, it will V $ of income. Therefore, Kellogg's drop this product line. Print Done
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