Suppose, Keya Cosmetics has been a market leader for cosmetics, perfumes and hair care products in Bangladesh
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Suppose, Keya Cosmetics has been a market leader for cosmetics, perfumes and hair care products in Bangladesh for the last 40 years. In a recent Board meeting, the company has decided to go international and manufacturing these products in 40 plants located around the world. Why has the company chosen to pursue a foreign subsidiary strategy instead of an export strategy? Are there strategic advantages to global sourcing and production in the cosmetics, perfumes and hair care products industry relative to an export strategy?
Related Book For
Accounting
ISBN: 978-0324662962
23rd Edition
Authors: Jonathan E. Duchac, James M. Reeve, Carl S. Warren
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