Question: Suppose Pole Position only had one Hard - Core driver and no Just - For - Fun drivers. a ) What price per lap would
Suppose Pole Position only had one HardCore driver and no JustForFun drivers.
a What price per lap would maximize its profit?
b At this price, how many laps would a HardCore driver purchase?
c How much profit would Pole Position earn from these sales?
Suppose Pole Position only had one JustForFun driver and no HardCore driver.
a What price per lap would maximize its profit?
b At this price, how many laps would a JustForFun driver purchase?
c How much profit would Pole Position earn from these sales?
Suppose Pole Position could perfectly distinguish between the two segments. Thus, when a
HardCore driver approached, she would be charged the price you found in a and when a
JustForFun driver approached, he would be charged the price you found in a
a What would be the total profit earned by selling to both types? Hint: Just add your
answers to and
b Briefly explain why such a pricing strategy is unlikely to be feasible in practice.
Suppose Pole Position had to set the price per lap the same regardless of the type of customer.
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