Suppose that in your city of residence, the competition from delivery companies is strong, or let's say that in that city the market is saturated, especially in the delivery of prepared meals and medicines, since many of these companies emerged as a result of the pandemic. As the country manager of this company, they have set the objective to "Increase sales revenue by 2023 by at least 20% compared to last year." What strategy do you suggest following? Assume you have enough resources.

Answer rating: 100% (QA)

When faced with the challenge of growing in a saturated market its important to adopt a strategy that not only allows the company to stand out from th... View the full answer