Suppose that Monster - the energy drink company - thinks they have identified a new opportunity. They
Question:
Suppose that Monster - the energy drink company - thinks they have identified a new opportunity. They want to add a new flavor to its line of energy drinks. Please answer the following questions with that scenario in mind:
1. Looking at the steps in the Market Research Process, what step is the company currently in based on the information above? Why did you choose this step?
2. As the company moves forward, they will need to determine if they should gather primary or secondary research (or both) in their market research to help determine if this is a good opportunity.
o For this company's specific research project, describe in detail a benefit to using primary data.
o For this company's specific research project, describe in detail a benefit to using secondary data.
3. Let's say the company ultimately chooses to gather primary data. Describe a method you could use to gather primary research data for this company.
4. Review the SURVEY RESEARCH subhead in the PRIMARY DATA COLLECTION TECHNIQUES. Then develop questions to ask consumers - 2 structured and 2 unstructured - to use in the primary data research method chosen in Part 3. Please clearly identify which questions are structured and which are unstructured.
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill