Suppose that you were representing Paramount Pictures in the negotiation that would ultimately lead to the creation of the UGC Principles. What would you have fought to achieve? In the real world, Paramount ultimately signed a deal under which technology companies like Veoh accept sample clips from companies like Paramount and then detect infringement by comparing those clips to clips submitted as purportedly "user-generated" by users. Was that the bargain to strike? If not, what else (or what instead) should Paramount have sought to achieve in cutting this deal?

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As a representative of Paramount Pictures in the negotiation for the creation of the UGC Principles I would have fought to achieve the following key o... View the full answer